The Power of Self Touch—and Introducing Our Newest Body Stars
In Ayurveda, one of the most powerful connectors of the mind, body, and spirit is self-touch. Sensually feeling your skin, honoring your muscles, and nourishing your body through sensual strokes is both calming and invigorating. This practice is also an incredible way to boost circulation and make the skin glow.
This was the inspiration for our two newest products: Absolute Anti Aging Body Scrub and Absolute Anti Aging Body Balm. Our founder, Shrankhla, found inspiration from ancient Ayurvedic practices and the beauty rituals of Indian royals for whom self-care included indulgent moments of gently scrubbing the body to detoxify before quenching the skin with hydrating botanicals and ghee. This layered system is the story of our body scrub and balm. They work in synergy, with the Absolute Anti Aging Body Scrub detoxifying the skin and giving the lymphatic a healthy boost before the Absolute Anti Aging Body Balm nourishes the dermal layers with antioxidants, lubricating ghee, and essential fatty acids. Arms, shoulders, legs, knees—you name it—are kissed with the most gorgeous scent of neroli, jasmine, and sandalwood.
"Using this scrub leads to greater connection to the body and a relaxed spa moment," says Shrankhla. "Even just a few minutes of joy in the shower, allowing the stresses of life to melt away, can have continued wellness benefits for skin, body, spirit, and mind—and a better state of mind leads to a better state of beauty."
Our scrub revitalizes skin in three powerful ways: The regenerative combination of coconut sugar, rice powder, orange peel powder, honey, and neem unlocks trapped dirt, toxins, and pollution, helping to unclog pores, relieve ingrown hairs, and reduce eczema. The Epsom and Himalayan Sea salts draw out impurities and give the lymphatic a jump start, resulting in better water drainage and the reduced appearance of cellulite. Grapefruit then promotes healthy circulation, which leads to more vibrant, toned, renewed, radiant skin.
"Our Absolute Anti Aging Body Balm offers a moment of decadent, nurturing, royal self-care" says Shrankhla. "The balm gives our customers reason to sensually touch their skin and reconnect themselves, which is a healing pillar of Ayurveda. And the organic botanicals leave the body lightly scented with the intoxicating aroma of neroli, jasmine, and sandalwood."
We formulated the balm starting with organic ghee (clarified butter), which is a revered staple in Ayurveda for its nourishing, healing, and deeply moisturizing abilities. Then we whipped in are botanicals of moringa and pomegranate—organically grown on the UMA Estate in central India—that deliver essential vitamins, phytonutrients, minerals, fatty acids, and antioxidants. The grapefruit promotes lymphatic drainage and circulation, while the Ashwagandha, a potent adaptogen, helps the body internally and externally deal with environmental stressors.