Celebrate Love in All Its Forms with Our Pure Love Collection!

UMA Pure Love products

With Valentine’s Day coming up, love is on the minds of many. For us at UMA, celebrations of love are not just confined to romantic love—we experience so many different forms of love in our lives that deserve to be honored, from self-love to friendships to familial relationships. 

In Ayurveda, love is a healing, restorative, and overflowing force that can restore balance and positivity to our everyday lives. While contemporary culture and messages in the mass media teach us that love is something that happens to us, that we’re helpless to the forces of fate as we wait for “the one,” Ayurveda teaches a much more empowering message: love is something we can actively cultivate in our lives through practices of mindfulness and self-care. When we take a proactive approach to love, we gain agency over our own feelings of happiness, connectedness and well-being.

One of the ways you can cultivate love this Valentine’s Day is by trying out our Pure Love Collection, which was specifically designed with the purpose of promoting love for the self and those around us. Sensuous, aromatic and soothing Ayurvedic botanicals like neroli, jasmine and rose form a sweet and indulgent blends that will not only ground you in self-love, but that will also fill you with the positivity, mindfulness and confidence that is necessary for connecting with others. 

Our Pure Love Body Balm hydrates the skin while softening the soul, and the sweet, floral aroma of our Pure Love Wellness Candle fills the environment with sensuous pleasure and delight. Perfect for incorporating into your routine before a date night, our Pure Love Body Scrub softens and detoxifies the skin, leaving it with a radiant glow, while our Pure Love Perfume Oil will engulf you in an irresistibly exquisite aroma. 


Whether you’re spending the day with a special someone or looking forward to embracing self-love, friendship and family this Valentine’s Day, our Pure Love Collection is a surefire way to celebrate love with intentionality—and to feel luxurious while doing so. 

For more in-depth information on the products in our Pure Love Collection, you can check out these blog posts:

And if you’re interested in learning more about the role of love in Ayurveda and at UMA, here are a few of our blog posts on the topic:

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