"Finest mix of aroma-therapeutic oils in ultra-elegant jars" - VOGUE

"The hot, new beauty and wellness brand built on a family's century-old expertise" - FORBES

"Balances your natural oil levels, without stripping your skin" - ELLE

Beauty Award Winner
Glamour Magazine, 2017

Conscious Beauty Award Winner
Harper's Bazaar, 2018

Best of Black Beauty Award Winner
Essence, 2019

Beauty Innovator Award Winner
Refinery29, 2017

Beauty Award Winner
Shape Magazine, 2017

Emerging Brand Top 5 under $5 Million
CEW, 2019


Award Winning. Expert Endorsed. Beloved By You


of women reported visibly improved brightness and clarity of skin after 4 weeks of use


of women reported increased hydration and softness of skin after 4 weeks of use


of women reported increase in firmness and elasticity of skin after 4 weeks of use





Cruelty  Free

Cruelty Free

Real Ayurveda

Real Ayurveda

Social Impact Driven

Social Impact Driven

Sustainably Farmed

Sustainably Farmed


Immortal Beauty through Timeless Formulas & Ageless Rituals


Nurture the Soul & Elevate the Senses with our Centuries-old Ayurvedic Formulas

UMA Elements

A journal revealing the ancient wisdom of Ayurveda through storytelling, beauty rituals, health research and profiles. A place for inspiration and exploration that delights in all that's natural, slow and heritage.

UMA Podcasts

Shrankhla Holecek, the founder of UMA, discusses the world of wellness, holistic healing, alternative health, and Ayurveda. Each week, Shrankhla has a conversation with a professional she admires to illuminate ideas, debunk myths, and offer a new perspective on what modern wellness means today.

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